Baird Borling Associates, Ltd. was formed in 1999, when two respected firms, Baird Consulting Corporation and Borling & Associates, joined to offer clients a comprehensive continuum of leadership and employee relations services.

BBA Leadership

John E. Baird holds a Ph.D. from Indiana University and has served both as a faculty member at the University of Michigan and as Head of Communication and Employee Opinion Research at Baxter International. Since becoming a consultant in 1980, he has helped hundreds of healthcare organizations to improve employee, physician and patient satisfaction, while strengthening leadership and communication overall. He has written or co-authored fourteen books and over thirty articles dealing with leadership, employee relations and effective organizational communication. Dr. Baird also serves as advisory editor for several major publishing houses.
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Marsha K. Borling received her Nursing degree from M.B. Johnson in Elyria, Ohio, along with a B.S. from St. Francis College and an M.A. in Managerial Communications from Concordia University. Prior to becoming a consultant, Borling held a variety of clinical staff, mid-level and executive management positions in nationally recognized hospitals. In her consulting work, Borling specializes in the areas of executive leadership development, trustee and medical staff relations, employee relations, and organizational planning. She is certified as an Executive Coach through Columbia University Business School, and has been accepted into Columbia’s Advanced Coaching Certification Program. Furthermore, as an experienced group facilitator, project leader and public speaker, Borling is a frequent presenter at state, regional and national healthcare conferences, addressing topics such as the nursing shortage and how to build a retention climate.
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